Wednesday, 15 February 2012


Well, how many Valentines cards did you receive this year? On the day I could hear a creaking at the front door, so I approached it cautiously, and taking a grip of the handle carefully eased it open. A cascade of cards, flowers and presents fell through the door knocking me to the ground.

Then I woke up.

It had all been a dream. Instead the postman had delivered some mail of current offers at a local tool store. Ah, well, maybe next year.

I console myself that it's yet another of those commercialised events we have to endure throughout the year. And we don't even get a holiday on the day! It must be one of the only recognised celebrations that the banks don't take.

If you forget about it I'm sure your loved one will remind you, in a nice way of course.
It's steeped in tradition and was first established in the 5th century by Pope Gelasius, but it wasn't until the 15th century that it evolved into an occasion that lovers expressed their feelings and connection to one another.

Of course it has also evolved into a very lucrative business for flower and chocolate sellers, not to mention the greetings card industry. Online e-cards are now big business too; it is estimated that over 15 million e-cards were sent in 2010!

It's another way of connecting with people we know and love I guess. Now that social media has become a large part of our lives for sharing news and events it comes as no surprise.

The film I am currently up to my ears in editing also takes advantage of the social media explosion, and just today through Twitter a well written article appeared online all about the film. You can read that by clicking here.

I hope that the traditional ways of communicating and connecting do not disappear forever. I already miss the hand written letter from friends and loved ones. Thankfully you still can't send chocolates down the fibre optic cable. So if you've forgotten, I really don't mind. Just bring the chocs round anytime. It's not too late.

I'll be in all evening.

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